james peterson

Director

A native Floridian, I attended college at the University of South Florida from 2005-09 where I studied Business Marketing. In 2010, I moved to Oxford, England where I studied Sport and Coach Studies at Oxford Brookes University. During my three years in Oxford, I was the Group Ticket Sales Manager for Oxford United Football Club and was responsible for facilitating all group sales and worked closely with the Commercial Department. In addition to working with the football club, I was the Assistant Manager for the Oxford University Men’s team for the 2012-13 season. In 2013, I moved to New England and became the Sales and Marketing Director for Seacoast United Sports Club. In addition to overseeing marketing for all 5 sports verticals, I was responsible for all sales and sponsorship at Seacoast United helping the youth sports club to launch the first ever business network in youth sports. In the fall of 2021, I joined the sponsorship team at 3STEP Sports. Headquartered in Andover, MA, 3STEP Sports is the largest youth sports club and event operator in the country. I now oversee sponsorships for 125+ brands across 9 sports verticals and work closely with our parent company, Fiume Capital, and their other properties, Thrill One Sports & Entertainment and Kemper Sports. I live in Maine with my wife, two children, and 1-year old Belgian Malinois.